Brand Guidelines

 

MCLA Logos and Style Guide

Branded Templates for Campus Users (Posters, etc. in multiple file formats)

Typography and Color Guide (PDF)

Brand Guidelines (PDF)

Website Photo Guidelines (PDF)

Type Exploration Doc (official font styles and Google font equivalents for campus users, PDF)

Copywriting Tool Kit (PDF)

Branded Graphic Elements (directional lines, ivy leaves, etc., Microsoft OneDrive folder for campus community, .png and .eps)

For questions about branding, brand identity details, fonts, or other elements, please contact Jasmine Gancarz, Social Media and Marketing Manager, MCLA Office of Marketing and Communications: Jasmine.Gancarz@mcla.edu or x5191.

Branded Powerpoint slides for campus use: Download here


Logos

Wordmark

MCLA-Black-rgb-150.jpg

Web (RGB): 150 pixels | 250 pixels | 800 pixels

Print (CMYK): Illustrator

MCLA logo

Web (RGB): 150 pixels | 250 pixels | 800 pixels

Print (CMYK): Illustrator

MCLA-with-subhead-Black-200.jpg

Web (RGB): 200 pixels | 360 pixels | 800 pixels

Print (CMYK): Illustrator

MCLA-with-subhead

Web (RGB): 200 pixels | 360 pixels | 800 pixels

Print (CMYK): Illustrator

 

Subhead-black-260.jpg

Web (RGB): 260 pixels | 360 pixels | 500 pixels

 

Subhead-Blue

Web (RGB): 260 pixels | 360 pixels | 500 pixels

 

Block logos

MCLA block logo

 

Mascot

Lion and Wordmark

TB-Lion_Head.png

TB-Wordmark.png

 

MCLA Gates Seal

(EPS file will auto download. JPG, PNG will open new window)

mcla seal

EPS

Color Palette

Primary

tealPMS 318 C

CMYK 40; 0; 14; 0

RGB 136; 219; 223

HEX #88DBDF

 

blue

PMS Process Blue C

CMYK 100; 13; 1; 2

RGB 0; 133; 202

HEX #0085CA

 

navy

PMS 7463 C

CMYK 100; 42; 0; 71

RGB 0; 43; 73

HEX #002B49

 

Secondary

green

PMS 7738 C

CMYK 59; 0; 87; 0

RGB 69; 161; 65

HEX #45A141

 

yellow

PMS 12C

CMYK 40; 0; 80; 0

RGB 227; 233; 53

HEX #E3E935

 

gold

PMS 116C

CMYK 0; 14; 100; 0

RGB 225; 205; 0

HEX #FFCD00

Use PMS 387 C or PMS 116 C sparingly as an accent color, reserving the latter for spirit and athletic materials. Never use both colors in the same composition.