Images

Images must include descriptive alternative text (alt text) so that their meaning is accessible to all users. Alt text allows screen readers to describe the content or function of an image to people who cannot see it. This is especially important for images that convey essential information, such as charts, diagrams, or buttons. Meaningful alt text not only provides equitable access but also supports SEO by giving search engines additional context about your content.

Image Alt Text

All images must include descriptive alt text.

Why?

• Screen readers read alt text aloud for users with visual impairments.
• Search engines index alt text, improving visibility.
• If an image fails to load, the alt text displays in its place.

Best Practices:

• Keep alt text concise (150 characters or fewer).
• Describe the image’s essential content or function.
• Leave the alt text field empty for purely decorative images.

Examples:

Consider: tbd
Avoid: tbd

Consider: Portrait of MCLA President Birge
Avoid: Image of … / Photo of …

Image Title

Coming soon