MCLA uses Modern Campus (formorely OminUpdate) for its Content Management System (CMS) which publishes content to www.mcla.edu. This guide will help web authors create accessibile and engaging content that follows the AP Guidelines and the MCLA brand. This guide will be updated often. Please contact marketing@mcla.edu with suggestions or content updates.
Online, MCLA follows the AP writing style. Following this format will ensure consistency across the MCLA digital brand.
MCLA's brand guidelines provide
In AP Style, there is one primary type of dash used: the em dash (—)
An em dash (—) is a long dash used in writing to create emphasis, set off elements, or indicate interruptions.
Used to indicate a strong break in thought, emphasis, or explanation.
No spaces before or after the em dash (this is specific to AP style!).
Mac: Shift + Option + Hyphen
Windows: Alt + 051
Hold Alt, then type 0151 on the numeric keypad
Example: She was the best choice—no question about it.
Example: She was the best choice — no question about it.
A curly quote (also called a smart quote or typographer’s quote) is a quotation mark that is curved or angled, rather than straight. They are used in professionally typeset documents for a more polished, natural appearance.
Inside Curly
Mac: option + ]
Windows: alt + 0145
Hold Alt, type the number on the numpad, then release Alt.
Example: ? 03
Outside Curly
Mac: option + ]
Windows: alt + 0145
Hold Alt, type the number on the numpad, then release Alt.
A hard refresh is a way to force your web browser to clear its cache for a specific page and reload the most recent version from the server.
Mac: command + shift + R
Windows: ctrl + shift + R
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